All Strategy articles
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NewsAzul emerges from Chapter 11 with less debt and fleet obligations
Brazilian carrier Azul has emerged from Chapter 11 bankruptcy protection after nine months, having shed $3 billion in liabilities and secured financial backing from both American Airlines and United Airlines.
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NewsAir France-KLM eyes 777-300ER replacement ‘sooner rather than later’
Air France-KLM is likely to make a decision soon on replacing its ageing Boeing 777-300ERs, as it continues with a group-wide fleet transformation effort.
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NewsFlyArystan picks former Wizz Air executive as new president
Air Astana Group has appointed former Wizz Air executive Johan Eidhagen to helm its low-cost unit FlyArystan.
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NewsHorizon Air seeks more time to comply with cockpit barrier rule, citing E175 cabin layout
Alaska Air Group’s Horizon Air has requested a 12-month extension to comply with FAA secondary cockpit barrier requirements, citing cabin configuration complications on its Embraer 175 regional jets that prevent installation of the certified security device.
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NewsSunrise Airways Dominicana seeks permit for US scheduled services
Santo Domingo-based carrier Sunrise Airways has applied to the US Department of Transportation for a foreign air carrier permit, seeking to launch scheduled passenger and cargo flights between the Dominican Republic and the USA.
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NewsAir Canada sees flexibility from new A350-1000 order
Air Canada is highlighting the flexibility the additional range the Airbus A350-1000s it has just ordered will give it, as it readies to begin services with two other new aircraft types this year.
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NewsNorwegian has no plans to copy Wizz with ‘premium’ seating option
Scandinavian low-cost carrier Norwegian will not be copying Wizz Air’s recent decision to roll out a ‘premium’ seating option across its network, arguing its product is already better suited to market trends.
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NewsBuoyant Norwegian could grow fleet ‘more aggressively’ in coming years
Scandinavian low-cost carrier Norwegian has cited the options it has to grow its fleet by more than current projections in the coming years amid a positive demand outlook.
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NewsCopa plots more growth after strong 2025
Copa Airlines expects profits to remain strong this year on double-digit capacity growth after turning in another bright financial performance in 2025.
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NewsVirgin Australia rejigs senior leadership
Virgin Australia has reorganised its senior leadership team, with the appointment of a new chief customer officer and the departure of its strategy chief.
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NewsFrontier to return and defer dozens of A320neo-family jets
Frontier Group has reached preliminary deals to defer delivery of 69 Airbus A320neo-family aircraft from the manufacturer and to return 24 aircraft early to lessor AerCap.
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NewsStabilised Finnair shifts to strategy implementation after ‘strong’ end to 2025
Finnair recorded a “strong” fourth quarter of 2025 and has achieved what it calls a “stable financial position”, positioning the business to roll out the refreshed strategy it unveiled in November
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NewsAirAsia X launches Middle East hub with return to London
AirAsia X has confirmed that it has chosen Bahrain as the Middle Eastern hub that will enable it to expand services into Europe and Africa, including daily flights to London Gatwick from mid-2026.
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NewsFormer Sunwing president takes over at Flair
Former Sunwing Airlines president Len Corrado has become the new chief executive of Flair Airlines following the departure of Maciej Wilk.
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NewsUnions call for change at top of American Airlines
Unions representing pilots and cabin crew at American Airlines have called for changes at the top of the business in recent days, expressing concerns about many aspects of the US major’s performance and strategy.
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NewsWizz to roll out ‘premium’ seating option across whole network
European low-cost carrier Wizz Air will roll out its ‘WIZZ Class’ premium seating product across its entire network following a trial that saw take-up “exceed expectations”.
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NewsLabour negotiations key as Icelandair seeks to improve on full-year loss
Icelandair Group is keen to secure new collective agreements with key employees, after a loss-making 2025 in which the weaker US dollar against the Icelandic krona weighed on its profitability while exacerbating concerns about salary trends in its home country.
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NewsAir India orders more Max jets and converts 15 A321neos to XLRs
Air India has topped up its 737 Max orders with Boeing and opted to convert some of its Airbus A321neo orders into the XLR variant as it continues on its transformation journey under Tata Group ownership.
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NewsWizz clarifies US rights request is for World Cup and not scheduled services
European low-cost carrier Wizz Air has explained that it has no plans to operate scheduled services to the USA and that a recent request for rights to fly to the country is based on an opportunity to operate charter flights for the football World Cup.
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NewsCathay sees Southeast Asia ‘growth engine’ opportunity
Cathay Pacific sees a “good chance” for growth in Southeast Asia, pointing to strong travel demand, as well as airport capacity expansion in the region.